Censorship and Selection Essay - 1595 Words

Introduction Censorship is a dirty word to information professionals. Attempts by individuals or groups to restrict the public from reading, hearing or viewing certain materials due to their content, is enough to send librarians and organizations such as the American Library Association, to the proverbial battle field. However, information professionals from all fields have to make choices about what to include and what not to include in their particular librarys collection. How are these selections made? What causes one item to be selected instead of another? The distinction between censorship and selection is infinitesimal, dependent mainly upon the role of the individuals involved. As an information professional, who inherently is†¦show more content†¦22). One form of silent censorship occurs out of fear of challenges (Kampen Spino, 2007, p. 223). Allen (2007) notes the difficult balance an information professional must make when making selection decisions. Information p rofessionals working in a school must contend with fear of reprisals from those within the school system. (p. 5). Author Norma Fox Mazer (1997) relates how a principal of a school allowed the fear of possible reprisals from the community to cancel Mazers scheduled visit which had been arranged for nearly a year. As well as another incident where Mazer and another author were scheduled to visit a school, but were asked to not discuss a particular book. (p. 46-48). Another form of silent censorship occurs when the information professional decides for personal reasons or â€Å"perceived community standards† ( Kampen Spino, 2007, p. 223) to not select an item. Staples (1996) discusses how some books disappear (para. 6) from library shelves, either due to a parent who does not want to go through the process of a challenge, or a librarian who fears for their job. Information professionals have to be ever more selective about what they purchase for their collections due to ever de creasing budgets. Publishers and authors, cognizant of possible issues with certain topics and words, are also much more careful about what they accept for publication and what they write about. (paras.Show MoreRelatedCensorship and Material Selection Policies Essay863 Words   |  4 Pagesobjectionable by the standards applied by a censor. It has been like this for ages. As long as someone has something to tell, another will be there to try and prevent them. Schools have been doing this for quite a while now and there is a need to stop it. Censorship of books in schools should not be allowed as many students will never get to experience classic literature if not exposed to it early on. Intellectual Freedom is the right of every individual to both seek and receive information from all pointsRead MoreThe Right to Privacy and Government Surveillance1097 Words   |  4 Pagesseeing the rise of an increasing urge to censor. Censorship consists of the examination of speech or other public communication in order to suppress in whole or part those that may be considered objectionable, harmful, incorrect or inconvenient. It is not the same as selection, which is choosing something in preference to another or others. Selection is a choice, in contrast to censorship which means suppression. There are three main reasons of censorship. The first one is obscenity, it is any act whichRead More Censorship in Public Schools Essay1625 Words   |  7 PagesStephen Kings Carrie and Patrick Manns Dog Day Afternoon (Jones 33). -An Indiana school board takes action that leads to the burning of many copies of a textbook that deals with drugs and the sexual behavior of teenagers (Berger 61). These cases of censorship in public schools are not unusual and there is evidence that such challenges are increasing (Woods 2). These challenges are actually typical of the ones being leveled against school libraries today. These challenges can come from one person or aRead MoreKey Elements Of Collection Development Policy1100 Words   |  5 Pagesguideline for libraries in acquisition and maintenance collections. According to Johnson (2009 cited in Gregory 2014, p.33), the libraries need a master plan to develop their collections. The absence of planning document leads into misleading for selection, deselection and decision making. As a result, the libraries may lose many opportunities in developing collections. In fact, a masterplan of collection development is required by libraries to achieve libraries’ goals in the collection developmentRead MoreEssay about Censorship in America1048 Words   |  5 Pages Censorship in America nbsp;nbsp;nbsp;nbsp;nbsp;Since this country was founded, we have had a set of unalienable rights that our constitution guarantees us to as Americans. One of the most important rights that is mentioned in our constitution is the right to free speech. â€Å"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and toRead MoreCensorship of Media1064 Words   |  5 PagesSurprises of Censorship In today’s world of technology and high finance children learn and do different activities. Video games, television shows, and the internet all have effect on our society. These items take away from moral values, and it also undermines the instruction parents give to their children. We need a healthier world with fewer restrictions, and if negative commodities are prohibiting children from recreational play parents should be the regulators in what content their childrenRead MoreEssay about Censorship943 Words   |  4 Pages Censorship The freedom to read is essential to the democratic way of life. But today, that freedom is under attack. Private groups and public authorities everywhere are working to remove both books and periodicals from sale, to exclude certain books from public schools, to censor and silence magazines and newspapers, and to limit quot;controversialquot; books and periodicals to the general public. The suppression of reading materials is suppression of creative thought. Books and periodicalsRead MoreThe Effect of Shared Culture of Journalists on the Selection and Presentation of News737 Words   |  3 PagesThe Effect of Shared Culture of Journalists on the Selection and Presentation of News News is formed through a selective process which is controlled by media professionals such as journalists correspondents and editors. Agenda setting, a theory created by Stephen Lukes, sees how journalistrs select news that is projected through the media. Agenda setting also sees bias in the media, which is most commenly dominated in the political broadcasts. The Glasgowuniversity mediaRead More Censorship Should NOT be Placed on Books Essay1072 Words   |  5 PagesCensorship Should NOT be Placed on Books   Ã‚  Ã‚  Ã‚  Ã‚  Censorship... a system under which official censors must give permission before communications of a specified type can lawfully be made (Wilgoren, 1). Recently censorship has become a major problem in our society. Censorship should not be banned on books. People should not be told they cannot read a book. Unfortunately history has shown that words can be used for ill as well as for good, to destroy lives as well as to enhance them? (SteffensRead MoreEssay on Music Censorship880 Words   |  4 PagesMusic Censorship The tall, lanky fifteen-year-old ambled slowly up to the counter and tossed his music selection toward the clerk. The salesman began to ring the sale up in his routine manner, but just then something caught his eye. It was a small black sticker on the corner of the CD. This sticker plainly read explicit lyrics. As the teenager fumbled through his pockets searching for a method of payment, the clerk gave him a questioning glance. Could I see some identification please

The Little Albert Experiment By John B. Watson - 997 Words

Throughout psychology we have learned a variety of experiments that have made an impact toward the field of psychology. One important experiment that was significant in the field was the â€Å"Little Albert Experiment† by John B. Watson. John B. Watson was a behaviorist where he wanted to conduct an experiment that further Ivan Pavlov research on classical conditioning. Classical conditioning is a theory engages a new behavior through the process of association. This theory includes three stages of classical conditioning; the first stage is called unconditioned stimulus, which produces an unconditioned response within an organism. One example of this stage is where a perfume is the unconditioned stimulus, which can create a response of pleasure or desire (unconditioned response). The second stage is during the conditioning where the conditioned stimulus is presented. The conditioned stimulus is the stimulus that does not produce any response related to the unconditioned stimul us. The third stage is what happened after the conditioning, this stage represents the roll of all three conditioning combined and how it can impact the organism. John B. Watson went more in depth about classical conditioning where he created his well know experiment involving a child instead of an animal. Watson’s research revolved around an observational method. According to McLeod (2015) from the simply psychology website, the author says, â€Å"Participant observation is a variant of the above (naturalShow MoreRelatedThe Little Albert Experiment By John B. Watson And Rosalie Rayner956 Words   |  4 PagesThe ‘Little Albert’ experiment was a psychological experiment conducted by John B. Watson and Rosalie Rayner. This experiment was inspired by Ivan Pavlov’s experiment ‘Pavlov’s dog’ which studied the conditioning process in dogs. The Little Albert experiment was created to bring Pavlov’s research further to show how emotio nal reactions could be classically conditioned in people. In the experiment, Little Albert was presented with various animals including a rabbit, a monkey, and a white rat as wellRead MoreThe Little Albert Experiment, By John B. Watson And Mary Cover Jones Hope973 Words   |  4 PagesThe Experiment Sierra North Kaplan University The Experiment What do Psychologists’, little boys, a hammer, and rabbits have in common? Sounds a tab bit disturbing, but in the world of psychology experiments were absolutely necessary to prove the theory. Everyone has a fear, but the question is, how did that fear come to be? Can you cure fear? These are some of the questions that John B. Watson and Mary Cover Jones hope to answer The little Albert Experiment According to Schultz and Schultz (2012)Read MoreReview Of The Little Albert Experiment 1093 Words   |  5 PagesSection #2 NetID: meberry John Watson and Classical Conditioning In psychology, respondent behavior is behavior learned through classical conditioning. This type of learning is defined as a way in which one learns to link two or more stimuli while also anticipating events; or other wise, known as a kind of learning that occurs when a conditioned stimulus is paired with an unconditioned stimulus. While classical conditioning was accidently discovered by Ivan Pavlov, John B. Watson was interested in takingRead MoreJohn Broadus Watson : The Son Of Emma And Pickens Watson1007 Words   |  5 PagesJohn Broadus Watson was born near Greenville, South Carolina on January 9, 1878. He was the son of Emma and Pickens Watson. In the year 1891, John and the rest of his family was left behind by his father, complicating everything. Given the situations that his family was very poor, everything then became different for them. Since his father left his family, Watson held a long-life resentment towards him. He had hatred told his father for a long time for aband oning him. As a young child, John BroadusRead MoreBehaviorism or Black Box Psychology Essay1181 Words   |  5 Pagesreports of others, but having data they could replicate and prove allowing them to have a stronger scientific footing (Lilienfeld, Lynn, Namy, Woolf). The major behaviorists are Watson and Skinner. Pavlov also had a major impact on this particular branch of psychology. I will discuss a little about each of their major experiments and the contributions they made to the field of psychology; as well as how they can be applied to things in everyday life. A physiologist known as Ivan Pavlov had a big impactRead MoreA Research Study Of Condition A Phobia Into A Young Infant1468 Words   |  6 PagesAbstract This paper is about an experiment to condition a phobia into a young infant, performed in 1920 by the name of Albert B by a John B. Watson, supposedly a pseudonym. More specifically this paper is about what happened to little albert and where he is now. A lot of research has gone into this subject and there are many different angles to come from on this subject. Some believe that he was never seen again after the experiments and died at a young age. The majority believes he is Douglas MerrittRead MoreJohn B. Watson s Theory Of Psychology1048 Words   |  5 PagesJohn B. Watson was a great American psychologist whose theories, publications, and experiments had an enduring influence on psychology. Possibly his biggest contributions to psychology were his theory of behaviorism and his experiment on Little Albert. Though Watson’s experiments were extremely unethical and behaviorism doesn’t account for biological psychology, Watson was an extremely remarkable psychologist b ecause of his principal of behaviorism and his findings on classical conditioning. BackgroundRead MoreFather Of Behaviorism : Broadus Watson935 Words   |  4 Pagesof Behaviorism: Broadus Watson During the late 19th century and early 20th century, psychology was defined as the study of the human mind had an emphasis on introspection (Editors of Encyclopà ¦dia Britannica, 2015). After this period of time, psychologists began to criticize the validity of introspection as a method of study (McLeod, 2008). This doubt sparked new ideals and lead the field of psychology to be revolutionized. This new revolution was lead by John Broadus Watson, who is often thought ofRead MoreThe Conditioning Of Fear By John B. Watson915 Words   |  4 Pages The Conditioning of Fear John B. Watson was an American psychologist who established behaviorism. He assumed that psychology should study only objective behavior due to the conscience or psyche aspect being difficult to measure. Watson stated that psychology’s â€Å"theoretical goal is the prediction and control of behavior† (Clavijo 379). Watson believed that â€Å"conditioning procedure† would contribute to analyzing the â€Å"conscious† (Hall 186). In other words, behavior is the relationship between thoughtsRead MoreThe Little Albert Experiment Of Classical Conditioning1245 Words   |  5 PagesThe Little Albert Experiment In 1920, behaviorist John B. Watson and his graduate student Rosalie Rayner wanted to study classical conditioning in people. Classical conditioning is when two stimuli are paired and produce an effect off of the second stimulus, but eventually produce the same effect with the first stimulus individually. Watson believed they were capable of furthering psychologist Ivan Pavlov’s research on conditioning dogs to conditioning humans. Watson was a professor at John Hopkins

Impact of Green Marketing Free Essays

string(46) " as buying environmentally friendly products\." A Study on the Impact of Green Marketing on Purchasing Decision as Perceived by Young Professionals on Makati City A Research Paper Presented to Ms. Lydia A. Basaysay In Partial Fulfillment for the Requirements of the Course in Communication Arts II Presented by: Angel Joy Mandigal Far Eastern University-Makati October 4, 2012 I. We will write a custom essay sample on Impact of Green Marketing or any similar topic only for you Order Now INTRODUCTION In the late 1980’s there are various environmental disasters that exist which makes the environmentalism in the spotlight. Among these were the Exon Valdez Oil Spill in Alaska, devastation of Germany’s Black Forest by acid rain, release of toxic chemicals in the Rhine River and the volcanic eruption o`f Mount Pinatubo in Philippines according to Ottman (1998 as cited in Suplico 2009). Those environmental issues that mentioned are antecedent by the world’s growing population that leads to scarcity of goods. As a result, â€Å"green† were introduced in the market that helps to make less damaging to the environment. In a study of Nandini Deshpande (2011) stated that the green concept are seen in the United States and has been gaining steadily ever ince. In detailed, business firms realized that this environmental issue serves as a marketing opportunity for them. They believed that it will help them to increase their business profit thus; they started to adopt the concept of green marketing by implementing green consuming in measures to save earth’s resources in production. Tan Y eap (2012) On the other hand, Suplico (2009) cited that marketing fulfils business and human purpose by providing benefits to customers through products such as the food people eat, the clothes they wear, the house where they live and the cars they drive. Hence, the decisions on what products to make and how to offer them are the responsibility of marketing functions. Additionally, Fuller (2009) stated that the decisions on what products to make are relate to what to take and both the making and taking processes. Eventually the wasting process that takes into ecological costs in the form of waste, pollution and damage of ecosystems that determines the attributes of products and the specific systems though which they are made available to the markets. And to determine resource use and waste generation patterns, which the antecedents of pollution and ecosystems degradation. Due of that, the market has a challenge to reinvent product systems to achieve â€Å"zero waste, zero discharger† outcomes while giving the same benefits to consumers that meets their customer expectations on product. Research studies about green consuming of a product or service have increased exponentially over the last decades that conducted until now, conformed by Leonidou, Leonidou and Kvasova (2011). People get interested on consuming eco-friendly products or services due of the environmental issues problem that lead market segment to produce a so called â€Å"green marketing†. This research is followed of succeeding major streams, which are explained below. In a study that Nandini Deshapande (2011) conducted, it mentioned that green marketing is an activity that designed to generate and facilitate any exchange intended in order to satisfy human needs or wants such as that satisfying that needs and wants to occur with minimal detrimental input on the national environment. Furthermore, according to Zsolnai (2002:656) as cited in Smith Perks (2010) appended that green business is a business that has adopted the concept of being environmentalism across the various functions of the business. Together with the study of Yazdanifard Mercy (2011) affirmed that green marketing serves as a tool for protection of the environment for the future generation which has a positive impact on environmental safety. In other words, green marketing was made in business functions due to the reason to prevent variety range of environmental issues that consumers experienced. Specifically, in the book European Communities (2004:5) defined green purchasing as a giving an example and influence the market place by promoting it’s the green products or services with the authority of the public which can provide the industry with incentives for developing green technologies. As a matter of fact, green marketing campaign highlighted the superior of environmental protection characteristics of a company’s products and services whether those benefits take the form of reduce waste of packaging, increased energy efficiency in product used or decrease release of toxic emissions and other pollutants in production. Encyclopedia of Business (2nded. ). Meanwhile, Tan Yeap (2012) study asserted that the green movement are not only focused on the environmental protection purpose but let firms globally compete to the corporate world since mostly firms applied these green movement. In addition, Smith Perks (2010) probe about the impact of green marketing on business functions founded out that those human resource, management and finance department of firms which has a least impact b the green business practice. On the other hand in the further analysis of Smith Perks revealed that the operation, marketing and distribution functions of business are the most impact of green practice of firms. Wherefore, business must know their intentions o goals since mostly of its functions impacted of green practice. Bukhari (2012) discussed in his study that companies developed more new and improved products and services with environment inputs in mind. As a result, it enables firms to gain competitive, improve ecological performance, educe operation costs, enhance corporate image of firms and increase the profit sustainability. On the other side, Ottman (2011) explained that through green consuming will served as a new source for innovation of global market because market segment believe that being green means doing things differently. However, consumers are one that witnessed the existence of green practice to market. To agree on that, in the book of National Consumer Council (2002:7) postulated a fact that consumers are at the centre of environmental issues, everything that consumers do in their lives impacts on the environment. In that condition, the people will start to practice the green purchasing with a belief that it will help to prevent the environmental issues that they undergo. That fact that cited was supported by Suplico (2009) in her study that consumers are really aware of the green consuming such as buying environmentally friendly products. You read "Impact of Green Marketing" in category "Essay examples" It showed in her study that the respondents or consumers agreed that they will buy products that are non-toxic, recyclable/reasonable/refillable, degradable, non-polluting, and free from animal testing, ozone friendly, energy efficient and cause minimal household waste. In short, people are willing to bought products that are harmonious to the environment. Although, green practice of business function and consumers help to prevent globally environmental issues and give firms an opportunity to boost up their profit, still it has another side impact in market and consumers. To prove it, Lin Ho (2010) claimed on their study that the environmental uncertainty and green practice complexity have a significant negative influence on green adoption. Additionally, in a report of Romero (2008) posted in news the statement of Von Hernandez, Green Peace Executive Director for Southeast Asia that going green of the businesses is a great thing but it would be misleading to the consumers. Identically, on the blog of Hicks (2009) exposed that the use of eco labelling about the environmental credentials of firms are only made consumers more confusing about the product or service. Similarly, according to Lipp (2010) that articulated in his blog that in the reality the green products that offered are come in a higher price tag, in which can face market obstacles. And also, Tantawi, Shaughnessy, Gad and Ragheb (2009) conceded that going green has contradicts in result. They confirmed in their study that those environmental concern products and services is a little luxurious that only afforded by wealthy and only shed a light upon the possibility of going green. In the same matter, based on the blog of Makower (2011) explicated that green marketing are not changing consumer’s mind but is ignored by the biggest marketers, are not changing things, instead mislead consumers and does not give companies where its due. The purpose of this study is to examine the impact of green marketing on the decision making of consumers in Makati City. Precisely, this study will response and explicate the following the questions: 1) Are consumers cognizant on the concepts of green consuming? 2) Is there a significant effect of green marketing on brand loyalty? Obviously, this paper wants to address if the concept helps the firms to increase the brand loyalty on products or services. Thus, this will exposed if the effects of the concepts to brand loyalty whether it has an advantage or disadvantage to the business functions and consumers. And for the last question, 3) Is there a significant implication of influence of green consuming that executed on the consumers and business functions? The significance of this research paper that will conduct is important because it will distinguish more information about green consuming to the consumers. As a matter of fact, this will make consumers more aware to the practice of green consuming that implemented the conservation of environment. For additional reasons, this paper will analogize the impact of green marketing to its relations to the brand loyalty of consumers on products. Hence, its main reason that related on green marketing is to contribute benefits on business functions, environment and mostly consumers. II. METHODOLOGY This paper determines to analyse the influence of the green practice movement of businesses functions on the offered products and services in market that consumed by the different consumes. 2. 1 Participants Thirty people from selected areas of Makati will be chosen as the participants of this research. The thirty will divided into three groups of ten students, workers and non-workers from different places. Every each group of participants contains of five males and five females. 2. 2 Instruments This research surveys will confirms the impact of adoption of green practice of different firms in country. The data for this study will come from one source compartmentalized in one survey questionnaire form. First, is the demographic part of the questionnaire that will be used of personal profile information from therespondent. It includes of the respondents age, gender and profession whether they are students, workers or employees and non-workers. Second was the self-rating reading. This part is used to collect data information about their opinions that based on a given statement. The research questionnaire that used is the Likert Scale Type. This Likert are answerable by five scales: (SA) Strongly Agree, (A) Agree, (AD) Agree/ Dis Agree, (D) Dis Agree and (SD) Strongly Dis Agree. The scale has different criteria that concentrate on the effectiveness of the impact of green marketing on the buying pattern of consumers. 2. 3 Procedure All the data from respondents’ demographic and self-rating reading information will be gathered. The questionnaire will administer to the respondents before end of September 2012. The respondents are taught to fill in the survey questionnaire, consulting that there were no right or wrong answer. The respondents can took five minutes to finish the questionnaire that given. To see if there are significant impacts of green marketing on the buying pattern behaviour of consumer, whether it has effectiveness. III. DISCUSSION This research study tries to determine the impact of green marketing on the decision making in purchasing of consumers. With regard to a) the significant information of awareness of consumes on green practice of three groups, b) the effectiveness of the green practice of business on products and service that offered in the consume satisfaction of consumers and c) certain insights that can be establish concerning on the influence of green consuming that applied of consumers and business functions. As regard to the first research problem, on many that study conducted it all agreed that consumers are highly aware on the movement of green consuming of product and service on market. To support that statement, Leonidou, Leonidou and Kvasova (2011) reiterated that consumer are started to be cognizant on green practice of market because of the immediate exist of products or services that are harmonious on environment that leads to severe environment issues. Table 1 Awareness about and the importance of green product Awareness about green Product |Frequency (N) |Percentage (%) | |Have never heard |14 |13 | |A lot |77 |71. 3 | |A little |17 |15. | |The Importance of green product | | | |YES |97 |89. 8 | |NO |11 |10. 2 | As for the awareness of the consumers on purchasing green products, Yaacob and Zakaria (2010) study result overwhelmingly more than 70 per cent of respondents claimed that they were highly aware on green products. Only small proportions of respondents had a little awareness about products-15. 7 per cent. On the other hand, 13 per cent of them admitted that they never heard about the practice of green consuming. It is also the same scenario that observed when the question of green products was raised. Close to 90 per cent of respondents were positive about it, and only 10 per cent claimed green products were of no importance. Table 2: Respondents’ Source of Awareness to Green Marketing |How did you become aware in green marketing? |Frequency (N) |Percentage (%) | |TV |105 |48. 61 | |Radio |14 |6. 48 | |Newspaper |50 |23. 5 | |Magazine |80 |37. 04 | |Books |11 |5. 09 | |Seminar |19 |8. 80 | |Class Lecture |77 |35. 5 | |Others | |Internet |13 |6. 02 | |Parents |2 |0. 93 | |Friends |3 |1. 9 | |Product Bought |1 |0. 46 | As shown in the Table 2 consumers get interested or aware on green consuming through the following result of stud of Suplico(2009): television (48. 61%), magazines (37. 04%), class lectures (35. 65%) and newspapers (23. 15%). Obviously speaking television although has a little expensive but still the important source of information for consumers. Because television reaches extremely large audience as it communicates with sight, sound and motion. Additionally, according to Yaacob and Zakaria (2010) that the green consumerism implies the consumer that is willing to buy products or service with a premium price. In detail, consumers agree that are willing to acquire products or services that are nontoxic, recyclable/reusable/refillable, ozone friendly, energy efficient and causes minimal household waste which implies businesses can use green marketing to promote their products. With regard to the second question, Mercy Yazdanifad (2011) study explicated that consumer on acquiring green products or services believe that the green life is a better and healthier for present and future generation. It was shown that consumers spending pattern illustrate that they have desire for brands that â€Å"go green†. Thus, in the paper of Raksha Majidazar (2011) concluded that green practice has significant effect on the brand loyalty of consumers on firms’ products and services. It was mentioned that the perceptual evaluative and psychological process that contributes the satisfaction of consumers which it shows the product satisfaction and purchase decision experience of consumers. For further detail, businesses that incorporated green ideas in their products or services not only can satisfy the environmental needs of consumers, but also the consumer expectations on the products or services which results to increase of consumer loyalty on product or service. And for the last question, here are some significant implications of the influence of green consuming that is implemented on the consumers and business functions. Nandini Deshpande (2011) stated in their study that green marketing helps to improve the usage of raw materials of company in manufacturing products which results a much better product quality of firms because of the green program that attached in the products. And together with the green contents that exist in the products or services that clearly gives interest to the consumers to acquire the product. Hence, it ncreased the satisfaction of costumers on the product or services of firms that leads into brand loyalty on firms. Similarly, Nandini Deshpandi explicated being green of market increased and enhances the social responsibility of consumers to protect the environment. People get more get interested on their social responsibility if they see that the global market also concerned on the environment. Obviously, that i mplicate to reducing of the risk exposure of environment. With the help of market and also the responds of the consumers, it may slowly prevent some environmental issues. As for another firm’s implication, Bukhari (2011) elucidated that doing green of firms give them chance to access the new market, increase their profit sustainability, and enjoy a competitive advantage over the companies which are not totally concerned on the environment. Therefore, after finding the implications of doing green it can be said that its main consequence is the sustainable development clearly in the environment and to the market that highlighted the green concept and absolutely to the consumers itself. Figure 1. Implications of Green Marketing Retrieved from Nandini and Deshpande (2011) IV. CONCLUSION Green marketing is a tool for protecting the environment for the future generation, it has an impact on consumer decision making on buying products. As what Mercy Yazdanifad (2011) concluded in their study that consumers want to identify themselves with companies that are green compliant and are willing to pay a premium for a greener life style. Hence, clearly can say it has positive on consumer. However, marketers must find an opportunity to enhance their product’s performance and strengthen customer’s loyalty and command a higher price. Bukhari (2011) On the other hand, (Ottman, 1998), said that most consumers are sprouts. They buy green products from time to time but are not involved in any environmental activities. Additionally, the use of firms of labelling the green welfare of products are only make consumers more confused about the product or service. Thus, marketers should encourage consumers with appeals to get involved in environmental activities and must have enough knowledge about the use of green products that offered in market. As such, thus green marketing is not just an environmental protection tool but also, a marketing strategy of firms for sustainable development. REFERENCES Bukhari, S. S. (2011). Green Marketing and its impact on consumer behaviour. European Journal of Business , 3(4), 375-383 Chang, N, J. , , C, M. (2010). Green product quality, green corporate image, green customer satisfaction, and green customer loyalty. African Journal of Business Management, 4(13), 2836-2844 European Commission. (2004). Buying green! A handbook on environmental public procurement. Belgium: Luxembourg Publication. Encyclopedia of Business (2007). Green Marketing (2nded. ). Washington DC. Fuller, Donald A. (1998). Sustainable Marketing: Managerial-Ecological Issues. USA. SagePublications. Hicks, C. (2009). It’s Not Easy Buying Green. Retrieved August 6, 2012 from http://blog. lohas. com/blog/green-marketing-strategy Horne, R. E (2009). Limits to labels: The role of eco labels in the assessment of product sustainability and routes to sustainable consumption. International Journal of Consumer Studies [serial online]. March 2009; 33(2):175-182. doi:10. 111/j. 1470-6431. 2009. 00752. x Leonidou, L. C. ,Leonidou, C. N. , , O. (2010). Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour. Journal of Marketing Management,26(13/14), 1319–1344. doi: 10. 1080/0267257X. 2010. 523710 Lin, C. , Ho, Y. (2011). Determinants of Green Practice Adoption for Logistics Companies in China. Journal of Business Ethics, 98(1):67–83. doi: 10. 1007/s10551-010-0535-9 Lipp, B. (2010). Impact of B2B Green Marketing in an Increasingly Environmentally ConsciousWorld. Recovered August 8, 2012 from http://www. nvironmentalleader. com/2010/06/14/impact-of-b2b-green-marketing-in-an-increasingly-environmentally-conscious-world/. Makower, J. (2011). Green Marketing Is Over. Let’s Move On. Retrieved August 8, 2012 from http://www. greenbiz. com/blog/2011/05/16/green-marketing-over-lets-move? page=full Nandini, P, M. , , M. (2011). A CONCEPTUAL FRAMEWORK ON GREEN MARKETING- A TOOL FOR SUSTAINABLE DEVELOPMENT. International Journal Of Sales And Marketing Management, 1(1), 1-16 National Consumer Council (2002). Green consuming. London Ottman, J. (2011). The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding. United Kingdom: Greenleaf Publishing. Ottman, Jacquelyn A. (1998). Green Marketing: Challenges and Opportunities for the New Marketing Age. USA. NTC Business Books. ROMERO, P. (2008). Beware of green marketing, warns Greenpeace exec. Retrieved August 6, 2012 from http://www. abs-cbnnews. com/special-report/09/16/08/beware-green-marketing-warns-greenpeace-exec Suplico, L. T (2009). IMPACT OF GREEN MARKETING ON THE STUDENTS PURCHASE DECISION. Journal Of International Business Research, 871-88. Tan, B. C, Y, P. F. (2012). What Drives Green Restaurant Patronage Intention? International Journal of Business , 7(2), 215-223. doi:10. 5539/ijbm. v7n2p215 Smith, E. E. , Perks, S. (2010). A perceptual study of the impact of green practice implementation on the business functions. Southern African Business Review, 14(3) Tantawi, P. , Shaughnessy, N. , Gad, K. , , M, A, S. (2009). Green Consciousness of Consumers in a Developing Country: A Study of Egyptian Consumers. Contemporary Management Research, 5 (1), 29-50 Yazdanifard, R. , , I. E. (2011). The impact of Green Marketing on Customer satisfaction and Environmental safety. International Conference on Computer Communication and Management, 5, 637-641 Yaacob, M. R. , , A. (2010). CUSTOMERS’ AWARENESS, PERCEPTION AND FUTURE PROSPECTS OF GREEN PRODUCTS IN PAHANG, MALAYSIA. The Journal of Commerce, 3(2), Rakhsha, R. , , M. (2011). Evaluation of Effectiveness Of green Marketing Mix on Consumer Satisfaction and Loyalty: (Case Study: The East AzarbaijanPegah Dairy Company in Tabriz, Iran). Middle-East Journal of Scientific Research, 10 (6): 755-763 APPENDIX A (Date) Dear Respondents, Good day! I am student from Feu Makati taking up Bachelor of Science Administration major in Marketing Management. As a business student, I am equied to write an academic research in our Communication Arts II. Thus, I am now conducting a research about â€Å"A Study on the Impact of Green Marketing on Purchasing Decision as Perceived by Young Professionals on Makati City† The goal of this study is to examine and analyse the impact of the effectiveness of green marketing on the decision making of purchasing of consumers. This survey will concentrate to the awareness of the consumers on Makati City on the eco-friendly practice of business functions. Likewise, this will also analyse the behaviour of consumers on the responds to the green practice of businesses. The responses will be a big help to further examine and re inform the impact of green practice on the customer satisfaction and businesses functions. In that matter, I would like to request to you to fill out the following survey questionnaire and I would be grateful if you could return the absolute questionnaire as soon as possible. Thank you for your kindly cooperation, time and understanding. Sincerely, Ms. Angel Joy S. Mandigal APPENDIX B Survey Questionnaire Name (optional)________________Age__________ Gender: ____Male ____FemaleProfession_______________ Direction: Kindly put a check mark (? ) in each statement that reflects if you are SA- Strongly AgreeAD- Agree/DisagreeSD- Strongly Disagree A- Agree D- Disagree | |SA |A |AD |D |SD | |1. I am aware of green marketing practice. | | | | | | |2. I choose/ purchase products that are eco-friendly. | | | | | | |3. My friends, the media and the marketers influenced me of consuming green products. | | | | | | |4. I buy or consumed green products or services because of the env ironment issues. | | | | | | |5. Everytime I purchase products or services, I always consider its benefit to | | | | | | |environment. | | | | | | |6. I believe that green products or services have a high quality. | | | | | | |7. Even though I consumed green products or services in market, it still meets my | | | | | | |expectations and satisfactions as consumer on product. | | | | | | |8. I am still willing to buy green products or services despite of its higher or | | | | | | |expensive price. | | | | | | |9. I believe that purchasing green products or services is a right thing to do. | | | | | | |10. Everytime I purchased green products or services I feel that I contribute to the | | | | | | |environmental protection and sustainable development. | | | | | | |11. I prefer buying or consuming eco-friendly products or services than non-green. | | | | | | |12. I am willing to recommend to the people around me the practice of purchasing green | | | | | | |products or services. | | | | | | |13. I believe that business functions should adapt the concept of green marketing. | | | | | | |14. Consumers should practice the green consuming of products or services. | | | | | |15. I do believe that green marketing really affects my purchasing decision on consuming| | | | | | |products or services. | | | | | | |16. Green practice or consuming eco-friendly products or services of consumers are the | | | | | | |best way to prevent environmental issue problem concerned. | | | | | | |17. Government should lead promoting the usage and producing of eco-friendly products or| | | | | | |services among consumers and business functions. | | | | | | ———————– Sustainable Development Customer Brand Loyalty Satisfaction Reduce risk of exposure of environment Improved Product Quality [? ]uw—?  °Ã‚ ±iiIKLTU[j? oaOA? A? A? A? A? A?  ¤Ã¢â‚¬Ëœ~kXH9h  ahâ‚ ¬Ã¢â‚¬ uCJOJQJaJhKhâ‚ ¬Ã¢â‚¬ u5? CJOJQJaJ$hRwihC]CJOJQJaJmHsH$hRwihnxiCJOJQJaJmHsH$hRwihRwiCJOJQJaJmHsH$hRwihu-CJOJQJaJmHsHhRwihnxiCJOJQJaJSocial Responsibility Improved Raw Material Usage How to cite Impact of Green Marketing, Essay examples

Current Marketing Issue Report Aldi Applies Taste Test

Question: Discuss about theCurrent Marketing Issue Reportfor Aldi Applies Taste Test. Answer: Aldi Applies Taste Test Sessions Ghose and Lowengart (2013) state that taste test or product testing sessions are increasingly being used by the marketers for influencing the customers to change their preference towards particular brands. The purpose of this report is to present the intention of identification of Aldi as an exclusive brand. This report shall help the customers in making informed decisions while purchasing a product. According to Cormack (2016), Aldi organized a blind tasting test where Fairfax Media rated a selection of their beverages, starters, desserts and easy meals. The products were sampled in competition with other unmarked products and scored on the determinants such as taste, appearance and texture. The results indicated that ten out of fourteen product categories for Aldi were placed as exclusive. The product categories termed exclusive were brioche, chocolate, yogurt, champagne and various others. From the results obtained it is evident that Aldi takes market cues especially on branding and labelling. Aldi informs the customers with a clear reference guide so that the consumers can make an informed decision. It was also found that the Aldi is trying to ensure to be better or being equivalent to the retail market leader (Cormack 2016). The lesson learnt is that the companies code of conduct must be followed while recognizing the importance of intellectual property rights. Moreover, the companies must maintain confidentiality while making innovation and investment. The marketing managers can obtain better brand marketing and positioning for its consumers by maintaining exclusivity. References Cormack, L., 2016.The blind test Aldi uses to test its branded products against the competition. [online] The Sydney Morning Herald. Available at: https://www.smh.com.au/business/consumer-affairs/aldi-blind-taste-test-compares-its-branded-products-with-the-competition-20161123-gsvmx2.html [Accessed 26 Nov. 2016]. Ghose, S. and Lowengart, O., 2013. Taste tests: Impacts of consumer perceptions and preferences on brand positioning strategies.J Target Meas Anal Mark, 10(1), pp.26-41.